http://www.businessweek.com/smallbiz/content/nov2009/sb20091130_866423.htm
Business Week is a trusted source of information in the business world including changes in stock, new technologies, thriving and new emerging businesses. They keep you in the "know" and up to date! Not to mention their magazine was the center focus of one of my Management and Quantitative Methods classes at ISU in Spring 2011! They were my first choice on doing research on Disney and they did not let me down.
This article gives us an overview of some of the ethical practices that Disney instills throughout their company by using their employees. These methods work so well that OTHER companies are trying to duplicate them in the smallest ways. Excellent customer service is a primary ethical practice and one of the main components that keeps Disney thriving! Their customers are on board and the numbers are constantly growing!
A company can be flawless in other aspects yet if you lack customer service skills and your employees harbor nasty attitudes or reputations, who will want to work with, for, or see what your company has to offer?
Disney is successful because they bring joy to people's children across the world. We know that people love to see their children smile. The company is inviting and it starts with a welcoming greeting at the front door of any Disney store!
In this article, something that stood out was that a manager took a look at how welcoming and memorable Disney theme parks can be. She then decided to greet every child that entered her store with coloring utensils and on their birthday mailed it to them--FREE of charge! Not only is the company creating a relationship with their customers (kids), but the actual buyers are parents and this shows them how much their kid and business means to the company/business.
By the way, if you thought Disney employees were at all stationary-- you were wrong! They get their hands dirty by reaching out to those who might need help-- way before their even asked! This shows that they care about you as a customer and want you to return. Disney seems to understand that customers are their most valuable asset and with no plans in place to keep them, they will surely find someplace else where they are appreciated.
Ethically this makes more than perfectly good sense. Anyone ever entered a store and felt better AFTER they LEFT? The employees were not that welcoming or seemed as if they couldn't wait for you to leave? Not a Disney! Check out the article and take note!
~Raymi Smith~
Clearly Disney's employees have outstanding organizational citizenship behaviors. You can tell the employees really care about helping others, and care very much about benefiting the company.
ReplyDeleteAlso, reading this blog post, it's very evident that the employees needed to work at Disney are very positive affective people-these employees must be excited about their job and convey it to employees everyday. Any ideas or thoughts about other personality traits Disney employees might possess?
-Lauren Brooks
I agree with Lauren about the employees really caring about helping others and care about the company. These employees must be positive, have openness, extroversion, and also have a proactive personality. That way if something is wrong or a customer is not happy the employee takes initiative to fix the problem and make the customer happy!
ReplyDeleteTara Tolomeo
I think one of the most important personality traits a Disney employee should have is to be out going and creative. After reading this article I also came to the same conclusion as Lauren. Without a positively-motivated worker Disney would have a hard time keeping their customers happy. Disney also needs an employee who takes initiative to keep their brand going with a good reputation.
ReplyDelete^^^ Apollonia
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