I read the article called, “Latest Game Theory: Mixing Work and Play” that was written on October 10th, 2011 in the Wall Street Journal. The article discusses how companies like International Business Machines Corporation (IBM) and Deloitte Touche Tohmatsu Ltd. are using videogames in the work environment to motivate their employees. These companies are using rewards and competition to make work tasks seem less like work. Things like management training, data entry and brainstorming. Many companies have used digital games for years in order to help market products to consumers, but now they will use it to motivate their own employees. It is projected that by 2014 around 70% of large companies will use “gaming” for at least one business process. Some companies outsource the games where others build their own programs.
IBM uses different strategies throughout their company including a program that allows employees to help create a virtual city more efficient or simulate various business scenarios. They have 400,000 employees many who travel or work from home so having these games allows colleagues to stay connected and engaged.
I think using games sounds like a great idea. I believe that adding a little extra fun spirited competition to a work environment will help keep people on task and focused. I think using a gaming program will help employees with empowerment, the removal of conditions that make a person powerless. These games can help because having competition usually fires people up and makes them feel that they have a duty to perform. Also using these games can affect goal commitment. It is the degree to which a person is dedicated to reaching the goal. When an activity is made fun or there is a reward it motivates people to get the job done and usually faster.
Employers may think about adding a gainsharing program into what they have come up with. Adding a gainsharing program will motivate employees against other employees but also themselves. Do you think it would still work? If you were at a company that used these gaming programs would it motivate you? Do you think 70% of companies will begin using a program like IBM or Deloitte Touche Tohmatsu Ltd.?
-Tara Tolomeo